A sleepwear apparel capsule, complemented by light accessories, with a unique add-on: a patch infused with natural therapeutical essential oils. The products are made of sustainable raw materials, based on eco natural printing techniques and organic textile dyes, while the ‘aroma’ feature enhances the wearer’s feeling of well-being and freshness and allows her/him to relax and prepare for a stress-free sleep.
INNOVATIONS CAPTURED IN THE IDEA
Incremental: raise the margin and reach of an existing product and market.
Disruptive: use of the infused removable patch instead of aroma microencapsulation textile finish as a more affordable solution, while promoting well-being to a far wider customer base that asks for a premium product with luxury touches.
Efficiency: expansion of the distribution network – products can be co-branded/distributed by natural cosmetic brands under their ‘night & wellbeing’ product categories.
ITALIAN PATENT & CERTIFICATION OF UTILITY MODEL
Submitted to: Hellenic Industrial Property Organization (OBI) / e-filing no245-0004346305, 21-09-2021, issued on 12-01-2022.-
Aromatherapy on garments (optional)
A slow fashion – numbered limited edition- production procedure operated in waves (every 2-3 months) alongside a suggested preorder available option is followed to avoid surplus production.
OUR BELIEF
"What you do makes a difference and you have to decide what kind of difference you want to make."
Background in fashion and theatre design (1995-today), as head/senior designer, creative director, and independent set & costume designer for theatre, T.V./film and public events;
Worked on permanent & self-employed basis for 25 years;
Fashion market awareness;
Solid manufacturing/production knowledge;
Excellent organizational, communications, motivational, and problem-solving skills;
Strong conceptual thinking;
‘Dreamer’ & ‘Realist’ approach.
(Covid-19 quarantine, part I)
(Covid-19 quarantine, part II)
Design concept;
Pattern CAD design;
Apparel prototypes;
Fabric suppliers, manufacturers, aromatic patch supplier.
Intellectual property & Utility Model Certification;
Eco printing samples..
Textile digital design;
Print strike-offs;
Fabric orders;
Prototype fittings and pattern amendments.
High fidelity samples production;
Infused aroma microencapsulated patch samples, aroma blend testing;
Branding design + registration, Company Registration /legal & tax entity.
Finalizing high fidelity samples;
Custom clothing labels' & tags' design;
Web design/landing page construction, social media account.
Promo visual material (introduction video, campaign photo shooting);
Social media profiles activated + Social Media Promo;
Brand's launching at MODEFABRIEK / Amsterdam 2022, (fashion fair canceled due to COVID-19);
Slow Fashion Agency for representation;
Presentation to Angel Investors.
Sales networking + Showcase Sales Period;
Web site development;
Crowdfunding campaign in Switzerland.
Circular & Crowdfunding promo Production Process;
Dezeen Awards 2022 submission;
E-Shop development;
Digital Marketing.
Company's new head offices;
Launching Atelier & Repair Social Project.
Product distribution;
E-Shop launching;
New collection-kickoff meeting;
'IN THE LOOP' REcommerce App.
'IN THE LOOP' REcommerce App;
New collection/100% design completed.
'IN THE LOOP' REcommerce App;
Print strike-offs;
Textile digital design;
Eco printing samples;
Pattern CAD design.
‘INTONATU’ Therapeutic Clothing project - R&D synergies.
