(Covid-19 quarantine, part I)
THE IDEA
A sleepwear apparel capsule, complemented by light accessories, with a unique add-on: a patch infused with natural therapeutical essential oils. The products are made of sustainable raw materials, based on eco natural printing techniques and organic textile dyes, while the ‘aroma’ feature enhances the wearer’s feeling of well-being and freshness and allows her/him to relax and prepare for a stress-free sleep.
INNOVATIONS CAPTURED IN THE IDEA
Incremental: raise the margin and reach of an existing product and market.
Disruptive: use of the infused removable patch instead of aroma microencapsulation textile finish as a more affordable solution, while promoting well-being to a far wider customer base that asks for a premium product with luxury touches.
Efficiency: expansion of the distribution network – products can be co-branded/distributed by natural cosmetic brands under their ‘night & wellbeing’ product categories.
ITALIAN PATENT & CERTIFICATION OF UTILITY MODEL
Submitted to: Hellenic Industrial Property Organization (OBI) / e-filing no245-0004346305, 21-09-2021, issued on 12-01-2022.-
PRINT OPTIONS
Preview of the capsule available by appointment only.
COLLECTION BREAKDOWN
Tops
Long & short sleeve pyjama tops, tunics, crop tops, strap tops, cardigans, gowns, cover-ups.
Dresses
Men's nightdresses, women's long nightdresses, baby dolls.
Bottoms
Pyjama trousers, shorts, harem pants, capri pants, baby doll, zip culottes.
Accessories
Scrunchies, headbands, sleep gift sets, travel sets.
CREATIVE & PRODUCTION PROCESS
Step 1
Selection of certified raw materials:
Cotton satin / Best Cotton Initiatiave (BCI)
Linen-cotton washed / Euroflax yarn
(Euro.Flax)
Cotton poplin / Global Organic Textile Standard (GOTS)
Satin, twill viscose / Forest Stewardship Council (FSC)
Viscose ECOVERO
Twill polyester, 100% recycled / Global Recycle Standard (GRS)
Step 2
Natural eco hand-made garment printing and/or
Textile digital printing with eco standard processes
Step 3
Aromatherapy on garments (optional)
Step 4
A slow fashion – numbered limited edition- production procedure operated in waves (every 2-3 months) alongside a suggested preorder available option is followed to avoid surplus production.
OUR BELIEF
"What you do makes a difference and you have to decide what kind of difference you want to make."
Jane Goodall
BEHIND THE IDEA
Ioannis Kritikopoulos
Background in fashion and theatre design (1995-today), as head/senior designer, creative director, and independent set & costume designer for theatre, T.V./film and public events;
Worked on permanent & self-employed basis for 25 years;
Fashion market awareness;
Solid manufacturing/production knowledge;
Excellent organizational, communications, motivational, and problem-solving skills;
Strong conceptual thinking;
‘Dreamer’ & ‘Realist’ approach.
OUR ROADMAP
1
May 2019
Market research;
Clothing Industry trends;
Fashion and Sustainability trends;
Idea generation.
2
October 2019
(Covid-19 quarantine, part II)
Associating Fashion with other industries;
Generating new ways of seeing sleepwear;
Observing everyday people’s needs during quarantine;
Experimenting with new eco techniques;
Networking for ideas and people.
Generating new ways of seeing sleepwear;
Observing everyday people’s needs during quarantine;
Experimenting with new eco techniques;
Networking for ideas and people.
3
July 2021
Design concept;
Pattern CAD design;
Apparel prototypes;
Fabric suppliers, manufacturers, aromatic patch supplier.
4
September 2021
Intellectual property & Utility Model Certification;
Eco printing samples..
5
October 2021
Textile digital design;
Print strike-offs;
Fabric orders;
Prototype fittings and pattern amendments.
6
November 2021
High fidelity samples production;
Infused aroma microencapsulated patch samples, aroma blend testing;
Branding design + registration, Company Registration /legal & tax entity.
7
December 2021
Finalizing high fidelity samples;
Custom clothing labels' & tags' design;
Web design/landing page construction, social media account.
8
January 2022
Promo visual material (introduction video, campaign photo shooting);
Social media profiles activated + Social Media Promo;
Brand's launching at MODEFABRIEK / Amsterdam 2022, (fashion fair canceled due to COVID-19);
Slow Fashion Agency for representation;
Presentation to Angel Investors.
9
February 2022
Sales networking + Showcase Sales Period;
Web site development;
Crowdfunding campaign in Switzerland.
10
March 2022
Circular & Crowdfunding promo Production Process;
Dezeen Awards 2022 submission;
E-Shop development;
Digital Marketing.
11
May 2022
Company's new head offices;
Launching Atelier & Repair Social Project.
12
June 2022
Product distribution;
E-Shop launching;
New collection-kickoff meeting;
'IN THE LOOP' REcommerce App.
13
September 2022
'IN THE LOOP' REcommerce App;
New collection/100% design completed.
14
October 2022
'IN THE LOOP' REcommerce App;
Print strike-offs;
Textile digital design;
Eco printing samples;
Pattern CAD design.
15
December 2022
'IN THE LOOP' REcommerce App launching;
Campaign, product photos & videos.
Campaign, product photos & videos.
16
January 2023 onwards
‘INTONATU’ Therapeutic Clothing project - R&D synergies.