Person Behind the Brand
Ioannis K. Kritikopoulos
Founder & Creative
Director of INTONATU
Ioannis Kritikopoulos is a designer and founder with over 30 years of experience across design, product development, theatre design and wellbeing-focused concepts.
His work spans international brands, performance design, and creative direction, combining aesthetic vision with technical development and strategic thinking.
In 2010, he founded TailorMadeArt, a creative studio delivering bespoke design solutions across lifestyle and performance environments, with a strong emphasis on sustainability and ESG-driven practices.
In 2021, he launched INTONATU, a restorative sleep and wellbeing concept built on sustainable material and sensory innovation, integrating patented aromatherapy technology into a system designed to support rest and recovery.
He has contributed to European Union-funded initiatives such as ReMODE and FABRIX, working on projects at the intersection of sustainability and design.
Ioannis has completed online executive courses through INSEAD and SDA Bocconi, alongside studies in biomimicry, reinforcing his approach to innovation through nature-based systems and human-centered design.
We believe in ‘Slow Living,’ a lifestyle that, counter to our hectic day-to-day, encourages us to slow down; take a breath; pause; take care of ourselves. We also believe that the best products are sustainable, local, organic, whole, and unprocessed.
RESPECTFUL
We prioritize the environment and people; not profit.SENSITIVE
We deeply understand our customers. We get inspired by their needs. We strive to enhance their well-being.UNIQUE
We like being different, one-of-a-kind, and all-time classics simultaneously!INNOVATIVE
We love exploring biomimetic processes to inspire innovation. While some animals release smells to keep their enemies at bay or attract their mates, our anti-stress-infused patch attached to our garments releases aromas to reduce your stress levels and induce a sense of calm and containment.CARING MORE
For each other; for ourselves; for the environment. It benefits our well-being, reduces stress, and makes us and the world around us happier.PRODUCT ARCHITECTURE
A sensory wellness textile ecosystem designed for home, travel and hospitality
environments.
- Sleep & Leisurewear Capsule Core wellness apparel designed for home, leisure and relaxation environments. Includes: Robes, sleep dresses, lounge tops & bottoms, intimate sets.
- Hospitality Capsule – Wellness Hotel Collaborations Customizable capsule collections developed for hospitality and wellness environments. Designed for: Wellness resorts, boutique hotels, and luxury retreats. Includes: Branded robes, sleep sets, exclusive capsule prints, and wellness workwear.
- Sensory Wellness Accessories Complementary products designed to enhance the sensory relaxation experience. Includes: Sleep masks, pillowcases, travel pillows, scrunchies / turbans, blanket scarves, candles, aroma diffusers, and infused patches.
The modular product architecture enables expansion across apparel, hospitality and home wellness environments.
Traction & Achievement
Key Milestones
- Successful Product Placements – Featured in a 5-star hotel in Thassos and a boutique retail shop in Paros
- Positive Customer Feedback – A growing loyal audience and encouraging market response
- Financial Validation – Covered production expenses with a small profit during initial market tests
- Certified Utility Model – Recognized by OBI (Hellenic Industrial Property Organization) for innovation, merging pharma, fashion, and wellness, incorporating aromatherapy into garments
- Patent Submitted – Smart fabric proposal officially filed with the BENELUX Office for Intellectual Property
- INTONATU Concept – Winner of Silver for ‘Innovative Product’ and Gold for ‘Sustainable Product Adding Value to Hospitality’ at the Tourism Awards 2026
- Clinique La Prairie Longevity Fund Consideration – INTONATU has been acknowledged as a potential candidate, with its innovation under review in the pre-submission phase
- Social Contribution – Voluntary design work for NGO Agkaliazo, supporting breast cancer awareness and empowerment through creative and impactful memorabilia
Impact & Sustainability
Conscious design for people, planet, and purpose.
Responsible Materials
Responsible Materials
- Certified natural fibers & biodegradable materials
- Eco botanical dyes & low-impact printing
- Made-to-demand & small-batch manufacturing
- Reduced inventory and overproduction
- Designed and produced in Greece
- Supporting local craftsmanship and transparent supply chains
- Garments designed to promote relaxation, stress relief and sensory wellbeing through aromatherapy technology
- Seasonless design philosophy that extends product life and reduces fast-fashion consumption
Sustainability is not a marketing layer. it is embedded in the product design, materials and production model
UN Sustainable Development Goals
SCALING ROADMAP
Evolving INTONATU into a holistic wellness lifestyle brand – merging design, technology, and emotional wellbeing through products, spaces, and experiences that nurture modern life.
Foundation
2021-2024
- Product concept
- Patent & utility model
- Prototypes
- Early product testing
- First hotel placement
Market Entry
2025-2026
- First capsule collection
- Wellness brand positioning
- Hotel & spa partnerships
- Digital brand presence
Global Scale
2026-2029
- Smart fabrics
- Hospitality capsules
- Wellness retreats
- Corporate wellness spaces
- Global distribution