Person Behind the Brand
Ioannis K. Kritikopoulos
Founder & Creative
Director of INTONATU
Ioannis Kritikopoulos is a designer and creative director with over 30 years of experience in design, product development, and well-being-focused concepts. His work combines creative vision, sustainable thinking, and human-centered design to create meaningful experiences.
In 2010, he founded TailorMadeArt, a creative studio specializing in bespoke design solutions for lifestyle and hospitality. In 2021, he launched INTONATU, a signature wellness concept inspired by nature, sustainable materials, and sensory design to transform rest into a restorative ritual.
His work has contributed to European Union initiatives, including ReMODE and FABRIX, exploring the intersection of sustainability, innovation, and design. His ongoing studies in biomimicry and executive education through INSEAD and SDA Bocconi continue to shape Intonatu's philosophy of conscious, nature-inspired wellbeing.
OUR PURPOSE
OUR SLOW LIVING PHILOSOPHY
We believe in Slow Living, a conscious approach to life that invites us to slow down, reconnect, and embrace moments of rest. Inspired by nature, we create thoughtfully designed wellness experiences that combine sustainable materials, sensory design, and responsible craftsmanship to nurture both people and the planet.
NATURE
Nature is our greatest source of inspiration. From sustainable materials and botanical design to sensory experiences, we create products that reconnect people with the natural world.
REST
We believe rest is an essential part of well-being. Every Intonatu experience is thoughtfully designed to encourage relaxation, restore balance, and transform everyday moments into restorative rituals.RESPONSIBILITY
We are committed to conscious design, ethical production, and responsible sourcing. Sustainability is not an added feature—it is embedded in every decision we make.WHAT OUR CLIENTS SAY
Our collaboration with INTONATU has been exceptional from the very beginning. Their silk pieces quickly became one of the highlights of our boutique, admired for their outstanding quality, refined craftsmanship, and timeless elegance. Our guests responded with genuine enthusiasm, and every interaction with the INTONATU team was seamless, professional, and inspiring. Their attention to detail and commitment to excellence made the entire collaboration effortless. We look forward to continuing this wonderful partnership.
Vicky Galanis
Owner, Vathi Cove Luxury Resort & Spa, Thassos, Greece
Quality sleep is one of life's greatest luxuries, and INTONATU has transformed my evening routine. The 'Lolita' set and 'Dew' cardigan have become an essential part of my nightly ritual. Their exceptional softness, calming palette, and delicate botanical fragrance instantly create a sense of peace. Every time I wear them, I feel my stress dissolve, allowing me to relax more deeply, sleep better, and wake each morning feeling restored, balanced, and refreshed.
Katerina Alexopoulos
Consumer, Greece
When we first discovered INTONATU, we were immediately captivated by its fresh and innovative vision. Their botanical textile concepts and eco-printing techniques represent a level of creativity rarely found within the sustainable fashion industry. INTONATU beautifully combines wellness, craftsmanship, and conscious design into a distinctive brand experience. It has been a genuine pleasure to collaborate with the team, and we look forward to following their continued growth and international success.
Melisa Monti
Sustainable Content Creator, MANUFY, The Netherlands
True luxury is something you feel before you see. INTONATU combines exceptional craftsmanship, effortless comfort, and timeless elegance in garments designed for life beyond the bedroom. Whether I am speaking on stage, leading a workshop, or simply moving through everyday life, I always feel confident, authentic, and completely at ease. Wearing INTONATU feels deeply personal—it is like becoming the most refined version of yourself.
Dora Matsia
Founder & CEO, MODERAMEN, Greece
We wanted our Christmas gifts to leave a lasting impression—not simply as presents, but as meaningful experiences. INTONATU curated an elegant collection of versatile silk bracelets, also worn as men's pocket squares, together with botanical soy candles that perfectly reflected our values of quality, authenticity, and thoughtful design. From the exceptional craftsmanship to the refined presentation and seamless collaboration, every detail exceeded our expectations. The response from our clients was overwhelmingly positive.
Rodoula Daksalopoulou
HR Development Manager, Delta Group, Greece
It is such a great experience to be working with people that have a vision and serve it to the maximum with high standards and a willingness to find solutions to any possible hurdle. Intonatu has a unique perspective and a product with something more profound to offer. Happy to be part of Intonatu’s production process!
Antonis Karapatakis
Local production manufacturer, ENDISSIS, Greece
BESPOKE SERVICES
Every destination has its own story.
At INTONATU, we collaborate with hotels, resorts, spas, retreats, and wellness brands to create bespoke collections and sensory experiences that reflect their unique identity.
From bespoke textiles, hospitality amenities, and signature workwear to restorative sleep rituals, wellness gifts, and botanical scent experiences, every project is thoughtfully designed around the spirit of your destination, your aesthetic, your values, and the guest journey you aspire to create.
Guided by our philosophy of Slow Living, we combine sustainable materials, nature-inspired design, refined craftsmanship, and optional aromatherapy to create meaningful wellness experiences that elevate your brand and leave a lasting impression on every guest.
PRODUCT ARCHITECTURE
A sensory wellness textile ecosystem designed for home, travel and hospitality
environments.
- Sleep & Leisurewear Capsule Core wellness apparel designed for home, leisure and relaxation environments. Includes: Robes, sleep dresses, lounge tops & bottoms, intimate sets.
- Hospitality Capsule – Wellness Hotel Collaborations Customizable capsule collections developed for hospitality and wellness environments. Designed for: Wellness resorts, boutique hotels, and luxury retreats. Includes: Branded robes, sleep sets, exclusive capsule prints, and wellness workwear.
- Sensory Wellness Accessories Complementary products designed to enhance the sensory relaxation experience. Includes: Sleep masks, pillowcases, travel pillows, scrunchies / turbans, blanket scarves, candles, aroma diffusers, and infused patches.
The modular product architecture enables expansion across apparel, hospitality and home wellness environments.
Traction & Achievement
Key Milestones
- Successful Product Placements – Featured in a 5-star hotel in Thassos and a boutique retail shop in Paros
- Positive Customer Feedback – A growing loyal audience and encouraging market response
- Financial Validation – Covered production expenses with a small profit during initial market tests
- Certified Utility Model – Recognized by OBI (Hellenic Industrial Property Organization) for innovation, merging pharma, fashion, and wellness, incorporating aromatherapy into garments
- Patent Submitted – Smart fabric proposal officially filed with the BENELUX Office for Intellectual Property
- INTONATU Concept – Winner of Silver for ‘Innovative Product’ and Gold for ‘Sustainable Product Adding Value to Hospitality’ at the Tourism Awards 2026
- Clinique La Prairie Longevity Fund Consideration – INTONATU has been acknowledged as a potential candidate, with its innovation under review in the pre-submission phase
- Social Contribution – Voluntary design work for NGO Agkaliazo, supporting breast cancer awareness and empowerment through creative and impactful memorabilia
Impact & Sustainability
Conscious design for people, planet, and purpose.
Responsible Materials
Responsible Materials
- Certified natural fibers & biodegradable materials
- Eco botanical dyes & low-impact printing
- Made-to-demand & small-batch manufacturing
- Reduced inventory and overproduction
- Designed and produced in Greece
- Supporting local craftsmanship and transparent supply chains
- Garments designed to promote relaxation, stress relief and sensory wellbeing through aromatherapy technology
- Seasonless design philosophy that extends product life and reduces fast-fashion consumption
Sustainability is not a marketing layer. it is embedded in the product design, materials and production model
UN Sustainable Development Goals
SCALING ROADMAP
Evolving INTONATU into a holistic wellness lifestyle brand – merging design, technology, and emotional wellbeing through products, spaces, and experiences that nurture modern life.
Foundation
2021-2024
- Product concept
- Patent & utility model
- Prototypes
- Early product testing
- First hotel placement
Market Entry
2025-2026
- First capsule collection
- Wellness brand positioning
- Hotel & spa partnerships
- Digital brand presence
Global Scale
2026-2029
- Smart fabrics
- Hospitality capsules
- Wellness retreats
- Corporate wellness spaces
- Global distribution
ALREADY ACHIEVED: Patent filed, Product testing completed, First hospitality placements, Positive early customer feedback
OUR SUPPLIERS
