Person Behind the Brand

Ioannis K. Kritikopoulos
Founder & Creative
Director of INTONATU

Ioannis Kritikopoulos is a designer and creative director with over 30 years of experience in design, product development, and well-being-focused concepts. His work combines creative vision, sustainable thinking, and human-centered design to create meaningful experiences.

In 2010, he founded TailorMadeArt, a creative studio specializing in bespoke design solutions for lifestyle and hospitality. In 2021, he launched INTONATU, a signature wellness concept inspired by nature, sustainable materials, and sensory design to transform rest into a restorative ritual.

His work has contributed to European Union initiatives, including ReMODE and FABRIX, exploring the intersection of sustainability, innovation, and design. His ongoing studies in biomimicry and executive education through INSEAD and SDA Bocconi continue to shape Intonatu's philosophy of conscious, nature-inspired wellbeing.

OUR PURPOSE

  • The Need

    People are seeking more conscious, sustainable, and human-centered ways to care for their wellbeing.

  • The Mission

    To create thoughtfully curated wellness experiences inspired by nature, combining sustainable design and sensory wellbeing to transform rest into a restorative ritual.

  • The Why

    To help people slow down, reconnect with themselves, and experience greater comfort, balance, and restorative wellbeing through everyday rituals.

OUR SLOW LIVING PHILOSOPHY

We believe in Slow Living, a conscious approach to life that invites us to slow down, reconnect, and embrace moments of rest. Inspired by nature, we create thoughtfully designed wellness experiences that combine sustainable materials, sensory design, and responsible craftsmanship to nurture both people and the planet.

NATURE
Nature is our greatest source of inspiration. From sustainable materials and botanical design to sensory experiences, we create products that reconnect people with the natural world.
REST
We believe rest is an essential part of well-being. Every Intonatu experience is thoughtfully designed to encourage relaxation, restore balance, and transform everyday moments into restorative rituals.
RESPONSIBILITY
We are committed to conscious design, ethical production, and responsible sourcing. Sustainability is not an added feature—it is embedded in every decision we make.

PRODUCT ARCHITECTURE

A sensory wellness textile ecosystem designed for home, travel and hospitality environments.
  1. Sleep & Leisurewear Capsule Core wellness apparel designed for home, leisure and relaxation environments. Includes: Robes, sleep dresses, lounge tops & bottoms, intimate sets.

  2. Hospitality Capsule – Wellness Hotel Collaborations Customizable capsule collections developed for hospitality and wellness environments. Designed for: Wellness resorts, boutique hotels, and luxury retreats. Includes: Branded robes, sleep sets, exclusive capsule prints, and wellness workwear.

  3. Sensory Wellness Accessories Complementary products designed to enhance the sensory relaxation experience. Includes: Sleep masks, pillowcases, travel pillows, scrunchies / turbans, blanket scarves, candles, aroma diffusers, and infused patches.
The modular product architecture enables expansion across apparel, hospitality and home wellness environments.

Traction & Achievement

Key Milestones

  • Successful Product Placements – Featured in a 5-star hotel in Thassos and a boutique retail shop in Paros
  • Positive Customer Feedback – A growing loyal audience and encouraging market response
  • Financial Validation – Covered production expenses with a small profit during initial market tests
  • Certified Utility Model – Recognized by OBI (Hellenic Industrial Property Organization) for innovation, merging pharma, fashion, and wellness, incorporating aromatherapy into garments
  • Patent Submitted – Smart fabric proposal officially filed with the BENELUX Office for Intellectual Property
  • INTONATU Concept – Winner of Silver for ‘Innovative Product’ and Gold for ‘Sustainable Product Adding Value to Hospitality’ at the Tourism Awards 2026
  • Clinique La Prairie Longevity Fund Consideration – INTONATU has been acknowledged as a potential candidate, with its innovation under review in the pre-submission phase
  • Social Contribution – Voluntary design work for NGO Agkaliazo, supporting breast cancer awareness and empowerment through creative and impactful memorabilia

Impact & Sustainability

Conscious design for people, planet, and purpose.
Responsible Materials
  • Certified natural fibers & biodegradable materials
  • Eco botanical dyes & low-impact printing
Low-Waste Production
  • Made-to-demand & small-batch manufacturing
  • Reduced inventory and overproduction
Local & Ethical Manufacturing
  • Designed and produced in Greece
  • Supporting local craftsmanship and transparent supply chains
Wellness Impact
  • Garments designed to promote relaxation, stress relief and sensory wellbeing through aromatherapy technology
Circular Mindset
  • Seasonless design philosophy that extends product life and reduces fast-fashion consumption

Sustainability is not a marketing layer. it is embedded in the product design, materials and production model

UN Sustainable Development Goals

SCALING ROADMAP

Evolving INTONATU into a holistic wellness lifestyle brand – merging design, technology, and emotional wellbeing through products, spaces, and experiences that nurture modern life.

Foundation
2021-2024

  • Product concept
  • Patent & utility model
  • Prototypes
  • Early product testing
  • First hotel placement

Market Entry
2025-2026

  • First capsule collection
  • Wellness brand positioning
  • Hotel & spa partnerships
  • Digital brand presence

Global Scale
2026-2029

  • Smart fabrics
  • Hospitality capsules
  • Wellness retreats
  • Corporate wellness spaces
  • Global distribution

ALREADY ACHIEVED: Patent filed, Product testing completed, First hospitality placements, Positive early customer feedback